In a presentation, you may talk about a certain remote area's increasing population rate of. This may be a small figure and thus yield no effect if you take it at face value. It is only when you start defining. For instance,. That changes. Seducers: Titles That Tease Remember that you are always at the mercy of your client before starting your [5] Metaphorically Selling by Anne Miller presentation.
You wouldn't be there in the first place if they did not allow it. In that case, make sure that their time with you is worthwhile from the beginning until the end. Make a good impression and interest your client by creating a teaser title. Sledgehammers: Headlines that Hit Home A lot of presentations have helpful tools such as graphs and other illustrations.
Unfortunately, graphs and charts can make people start to yawn. Putting a caption that literally explains what is displayed on the slide will only make this epidemic worse.
To avoid this scenario, make use of metaphors to create an interesting headline. To Communicate Concepts While it is generally accepted to use text during visual presentation, metaphoric illustrations can be a good alternative.
This is helpful in explaining abstract ideas. You may choose to place comic or cartoon illustrations or an actual picture to convey your message. Props: Add Impact To make your point even stronger, consider using props. Choose props that can be easily associated with the point you are reinforcing and to your client's snapshot.
You must also make sure that your prop is not offensive. This is similar to what Yahoo! Clinchers: Dramatic Take-Action Closing The inability to close a presentation strongly is a common flaw present in most people. You may have been able to start with a blast and carry it on throughout the presentation but if you fail to wrap it up, your presentation will lose its significance. Your closing statement must contain your recommendation and make an impression to your audience.
It must convince them to move in the same direction you are headed. A great closing statement should incorporate what was said in the opening. It gives your presentation a sense of wholeness.
You may also introduce another metaphor. A dramatic one would be a surefire hit. This would definitely appeal to your audience's right brain.
Metaphor Maintenance While you know you can create your own metaphors without problems, there are ways you can make it much easier and more effective. Observe and Connect Wherever you go, make it a point that you learn something. If you're at the salon getting your hair done, watch television and listen or browse through newspapers or magazines.
You might find something that you can use in future presentations. Travel to Other Worlds Don't confine yourself to what you are interested in. Doing so will hamper your chances of coming out with a very strong presentation. Remember that every client you encounter is different.
They may all come from similar industries but the things they do for leisure differ. If you are focused only on one thing, chances are you won't be able to penetrate your clients.
You can start your travels by watching different television programs, listening to different music genres, trying new sports or subscribing to newsletters and magazines about cars or landscaping. Become a Clipper Since you have started traveling to other worlds, and since not everybody is gifted with a photographic memory, it pays a lot to be a clipper. Every time you encounter something that strikes you, something you know will be of a lot of use in the future, clip it.
Organize your clippings and visit them whenever you are in need of a good one for a presentation. You'll be surprised to find out there's one that would be just perfect. Every week, it sends out to subscribers a 9- to page summary of a best-selling business book chosen from among the hundreds of books printed out in the United States every week.
Above the flame the smoke of praise Goes up from ocean rim to rim. Our broken cries and mournful lays Rise in one eucharistic hymn. While sacrificing hands upraise The chalice flowing to the brim, Tell no more of enchanted days.
And still you hold our longing gaze With languorous look and lavish limb! Stephen's expression of love is full of metaphors—he likens his lovestruck heart to a "blaze," and his words of praise to "smoke.
Metaphors occur frequently in love poems such as this, one reason being that the lover or narrator seeks to express the singular, unique experience of love in terms that the reader can relate to. For instance, in the example above from Romeo and Juliet, Shakespeare—through Romeo—compares Juliet to the sun, in part because he recognizes that most readers are familiar with the sun's awe-inspiring beauty, and therefore will be better able to imagine Romeo's profound admiration for Juliet through this metaphorical comparison.
However, the use of metaphors can sometimes cover up lack of knowledge about something, and this is particularly relevant to Stephen's poem. Stephen wrote his romantic villanelle to a woman he barely knows and hasn't seen for ten years. The title " Cat's Cradle " refers to a children's game in which the player makes an intricate pattern of X's by weaving a piece of string between his or her fingers.
It also functions as an important metaphor in Vonnegut's novel, which follows the attempts of a nameless writer to research Dr. Felix Hoenikker: a scientist who in the story in the book helped invent the atomic bomb. The writer reaches out to Hoenikker's son, Newt, who tells him that on the day the Americans dropped the bomb—Dr.
Hoenikker's invention—on Hiroshima, his father attempted to play cat's cradle with him. For some inexplicable reason, the game terrified Newt. The adult Newt explains:. No wonder kids grow up crazy. A cat's cradle is nothing but a bunch of X's between somebody's hands, and little kids look and look and look at all those X's No damn cat, and no damn cradle.
It's clear that even as an adult, cat's cradle retains a special significance for Newt: his father used the game as a diversion, lacking in substance and meaning, to distract himself and his son from the terrible reality of the bomb. Later on in the novel, Newt discovers that his sister, Angela, is abused by her husband. Referencing the way Angela hides her unhappiness and lies about her husband's behavior, Newt asks, "See the cat?
See the cradle? Newt insightfully connects children's games to the games adults play with themselves. In short, cats cradle becomes an elaborate metaphor for evading the truth, and the way that people then become trapped and entangled in those evasions. Metaphorical comparisons often make language more memorable and more powerful, and can capture and make vivid emotions and feelings in profound, new, arresting, and often concise ways. It's no wonder, then, that musicians across genres regularly use metaphor in their song lyrics.
In her most famous song, released on the album Live from Earth in , Benatar compares love—in its dangerousness and its power—to a battlefield:. When I'm losing control Will you turn me away Or touch me deep inside And when all this gets old Will it still feel the same There's no way this will die But if we get much closer I could lose control And if your heart surrenders You'll need me to hold We are young Heartache to heartache we stand No promises No demands Love is a battlefield.
In "Firework" Teenage Dream , , Perry uses extended metaphor to compare a firework to her lover's inner "spark" of resilience which, in the context of the song, stands in opposition to the dreary experience of life and the difficulty of communicating with others:. In the title phrase "Life in the Fast Lane" Hotel California , , "the Fast Lane" is a metaphor for a lawless, limitless, risky mindset.
If you live life in the Fast Lane, it means that you are edgy, daring, and impulsive, like the couple described in the song:. Life in the fast lane, surely make you lose your mind Life in the fast lane Life in the fast lane, everything all the time Life in the fast lane.
Blowin' and burnin' blinded by thirst They didn't see the stop sign; Took a turn for the worse She said, "Listen, baby. You can hear the engine ring. We've been up and down this highway; haven't seen a god-damn thing. I think I'm gonna crash. The Eagles extend the metaphor of "the fast lane" into the verse following the chorus: the "stop sign" and "engine ring" are metaphors for warning signs suggesting the couple's way of living is unsustainable.
It should be noted that metaphors aren't merely additive —in other words, they aren't just meant to embellish language or "spice it up.
Without even knowing it, we constantly speak and think in metaphors. Metaphor Definition. Metaphor Examples. Metaphor Function. Metaphor Resources. LitCharts Teacher Editions. If you want to know how to create metaphors, for whatever reason, this book is helpful. Great tips and feedback. She really brings out how metaphors are used in everyday language.
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